Contract award

Preferred supplier to recruit students from China for the University of East London (“UEL”)

Malvern (AIM: MLVN) is pleased to announce it has been appointed by UEL as the preferred supplier to provide student recruitment services in mainland China, by establishing a strategic collaborative partnership for the next five years.  

The primary aim of the partnership is to rapidly increase the volume of Chinese students who will enrol onto Pre-Sessional English, Pathway, Undergraduate and Postgraduate degree programmes at UEL’s three London campuses.

The services that Malvern will provide include, but are not limited to:

  • providing access to, and manage on behalf of UEL, an established and extensive education agent network across China;
  • undertaking student recruitment and conversion activities on behalf of UEL in mainland China with the support of UEL International Office and academic staff;
  • developing and delivering a comprehensive marketing plan for the Chinese audience, in collaboration with UEL’s marketing department; and
  • working with UEL to provide access to, and support partnership development with, academic institutions in mainland China to progress the development of Transnational Higher Education opportunities and articulation agreements.

We expect to recruit our first students in Q4 2022 and then more significant student numbers from Q4 2023 and beyond.

Richard Mace, CEO of Malvern International: “We are delighted to extend our relationship with UEL through the award of preferred supplier of student recruitment services in China. We are confident we can build UEL’s brand presence and achieve their goals in the world’s biggest student recruitment market through this collaboration.”

Daniel Cuffe, Director of Recruitment at UELThe University of East London is thrilled to be expanding its collaborative partnership with Malvern International. China is a key a part of our internationalisation strategy and a core pillar of our Vision 2028 mission statement.  We are very excited to be able to work with Malvern International to help us achieve our strategic goals in this key recruitment market.